Sept. 29 Homework, Session 4: Marketing strategies in social media, plus misinformation, disinformation

Homework for Sept. 29

• Watch this 3-minute video promoting Chipotle's organic methods  
• Watch this satirical video of Chipotle's Scarecrow by Funny or Die, The Honest Scarecrow  
• Read this excellent critique of the Chipotle "The Scarecrow" campaign by the New Yorker. 
• Read Claire Wardle's Fake News, it's complicated.
  

Chipotle's The Scarecrow was a campaign that was on YouTube, to promote a smartphone videogame that helped promote this restaurant chain. (The company later removed the video from YouTube but you can watch it on Vimeo above.)

The Scarecrow video game has also been removed from the app store.

This graphic about the 7 types of mis- and disinformation is in Claire Wardle's article.

Click to enlarge graphic.

Exercise 4, due Friday Oct. 2

1. Work in pairs.  

2. Download this form as an .xls spreadsheet. Fill out the form with information you research about the online presence and social media strategy of a company/organization/event/association/public figure of your choice.

3. Save your document. Upload it as a spreadsheet (not a PDF) to Exercise 4 in ADI. It is due Friday Oct. 2.

Blog post 4, finish by Friday Oct. 2: How social media cover the topic

Each team member will search social media for people and organizations that regularly post material about the team's topic. Identify the ones that are most useful and interesting to you and write a few sentences on why each of them is relevant to your topic. Search using hashtags or other indicators to help find material. 

Blog post 5, finish by Friday Oct. 9: The best material posted on your topic in the past 12 months

Each member of the team will list several examples of what they think was the best work on your topic in the past 6 months, and why you chose them.

Blog post 6, finish by Friday Oct. 16: Collect all 5 of your links, and reflect on blogging

Each member of the team will put links to all five of their blog posts on one blog entry and then write about their experience of blogging.