Bonampak murals reproduction

Bonampak murals reproduction
Mayan leaders in discussion. One talks, many listen. Hieroglyphic text below. Replica mural from Bonampak, in Mexico City, Museum of Anthropology

Thursday, October 19, 2017

Final project weekly schedule, instructions

1. A reminder. At this point in the course, each of you is expected to do 6.5 hours a week on the project. Each person, 6.5 hours a week. You will use this time for planning, creating, editing, and polishing your work. Most of the work will be done outside the classes.

2. The practice sessions will be the time for each team to meet with the professor, show their work, consult on ideas, get feedback.

3. Project 2, Oct. 31, Nov. 2. (You completed Project 1 when you selected a topic and formed a team.) This week you will do a deeper and broader development of your project ideas. Download this form, fill it out with the help of your team.
Upload it to Project 2 in ADI.
The last question on the form has to do with what other sites out there cover your topic? What are their strengths, what are their weaknesses? How will you differentiate your work from all the rest in content, design, style, marketing, distribution channels, etc.

4. Project 3, Nov. 7, Nov. 9.
a) Create a navigation diagram of your site. Map out the nodes. Here is one website example, and  here are some other navigation maps of websites. A subway map for Madrid is also a good model but more complex than your sites: each station is a node, and each node is accessible from at least two directions; some stations (nodes) have connections in six or more directions.
b) Remember that you should make it easy and fast for a lazy, selfish, and ruthless user to navigate within your website. Your site's nodes may have multiple connections. You can draw it out by hand, snap a picture and upload it to Project 3 in ADI. 


Week 8, Mid-term exam, Wednesday Oct. 25, 8 a.m.

See you there!

Blog post 6, due Friday Oct. 20: The best material posted on your topic in the past 12 months

Each member of the team will list several examples of what they think was the best work on the blog's topic in the past 6 months, and why you chose them.

Blog post 7, due Friday Oct. 27: Collect all 6 of your links, and reflect on blogging

Each member of the team will put links to all six of their blog posts on one blog entry and then write about their experience of blogging. Put the link to that last blog entry in "Final Blog Post" in Contents in ADI. 





Wednesday, October 11, 2017

Week 7, Exercise 7, Oct. 17-19

1. Check out the guidelines for the Final Project.
2. Check out some Final Projects from previous years (below).

BMusic 
Who Wears the Pants
The Erasmus Experience
How to be a Pokemon Trainer
Stages: Involve to Evolve
Exodus 2.0
How to be a good hipster: The manual
The waiting list

3. For next Wednesday, Oct. 18, start thinking about 2 or 3 ideas for the final multimedia project.

4. Explore free website builders: Wix and Weebly

5. By Friday Oct. 20 download this form and fill it out. Upload to Exercise 7 in ADI:
a. your tentative topic or topics (Professor Gárate or Breiner must give approval).
b. the names of the members of your final project group (3 to 5 members) with the name of the team leader and give a specific role/task to each group member: name a webmaster, multimedia producer, writer, designer and community manager. Some people may be doing more than one role. 


Blog post 5, due Friday Oct. 13: How social media cover the topic

Each team member will search social media for people and organizations that regularly post material about the team's topic. Identify the ones that are most useful and interesting to you and write a few sentences on why each of them is relevant to your topic. Search using hashtags or other indicators to help find material.

Blog post 6, due Friday Oct. 20: The best material posted on your topic in the past 12 months

Each member of the team will list several examples of what they think was the best work on the blog's topic in the past 6 months, and why you chose them.

Blog post 7, due Friday Oct. 27: Collect all 6 of your links, and reflect on blogging

Each member of the team will put links to all six of their blog posts on one blog entry and then write about their experience of blogging. Put the link to that last blog entry in "Final Blog Post" in Contents in ADI. 




Blog post 4, due Friday Oct. 6: Profile a prominent figure in the area of your topic

Each team member of the team will profile a different person who is prominent in the field. (It could be a persona; that is a person who adopts a pseudonym. "Prominent" is a relative term; the person should have some kind of a reputation in the field, either positive or negative.

Wednesday, October 4, 2017

Week 6, Oct. 11, Transmedia: The Matrix, Star Wars, Harry Potter

Exercise 6, due Friday Oct. 13

1. Work in pairs.  

2. Download this formFill out the form with information you research about the online presence and social media strategy of a company/organization/event/association/public figure of your choice.

3. Save your document. Upload it to Exercise 6 in ADI. It is due Friday Oct. 13.

Readings and videos for Oct. 11 class

1. Henry Jenkins, Transmedia storytelling 101
2. pp. 23-37 of Carlos Scolari’s book, Narrativas Transmedia It's in Spanish but we will cover the main concepts in class for non-Spanish speakers.
3. Pandemic 1.0. A film at Sundance, a game, remote players, mind-boggling. Here is an interview with the creator, Lance Weiler, and below is a video of the control room for the game.


4. Your classmate José Poggio recommends this next video on Dexter as a case study in transmedia.



We will also talk about how you need to give credit to others and how to treat copyrighted material.  The following readings are essential.

3. What’s stealing and what’s fair use of web content?
4. The six Creative Commons licenses
5. Creative Commons search can help you find images and material that you can use freely


Blog post 4, due Friday Oct. 6: Profile a prominent figure in the area of your topic

Each team member of the team will profile a different person who is prominent in the field. (It could be a persona; that is a person who adopts a pseudonym. "Prominent" is a relative term; the person should have some kind of a reputation in the field, either positive or negative.

Blog post 5, due Friday Oct. 13: How social media cover the topic

Each team member will search social media for people and organizations that regularly post material about the team's topic. Identify the ones that are most useful and interesting to you and write a few sentences on why each of them is relevant to your topic. Search using hashtags or other indicators to help find material.

Blog post 6, due Friday Oct. 20: The best material posted on your topic in the past 12 months

Each member of the team will list several examples of what they think was the best work on the blog's topic in the past 6 months, and why you chose them.

Blog post 7, due Friday Oct. 27: Collect all 6 of your links, and reflect on blogging

Each member of the team will put links to all six of their blog posts on one blog entry and then write about their experience of blogging.

Wednesday, September 27, 2017

Week 5, Exercise 5, Multimedia presentation in 15 slides

1. Work in groups of maximum 4 people. It can be any 2, 3 or 4 people.

2. You are going to create a multimedia presentation of an event, a company, or a product in at least 15 slides or pages, using online platforms such as  Google Drive PresentationPreziKeynote.

3. The presentation must include texts, videos and images and must include at least 15 slides/pages. Depending on your topic, it might be a good idea to include a Google map, a Timetoast.com timeline, a Storify, a graphic, a gif with gifmaker.me, or a graphic with excel or infogr.amease.lydatawrapper or piktochart.com. Some of you might want to work on creating one of these multimedia elements.

Other tools: Google Maps, Timeline, Story Map, Juxtapose.

4. Elements to include in your presentation.
History, foundation
Key people, bios
Background
Relevant statistics 
Sources
Social media presence
Target market

5. Once the presentation is finished, Post it in Exercise 5 of the comments section in ADI along with the names of the authors.

Here are some examples from last year´s class.
Qualcomm
AC/DC, Rock or Bust
Inditex 

Homework reading for the next class, which is Oct. 4
1. Read and watch all these materials related to Chipotle, a restaurant brand. 
Chipotle´s The Scarecrow was a campaign that was on YouTube, to promote a smartphone videogame that helped promote this restaurant chain. (The company later removed the video from YouTube but you can watch it on Vimeo above.)
The Scarecrow video led you to the video game
2. Also read this excellent critique of the Chipotle campaign by the New Yorker. 
3. Read all three sections of Crap Detection about how to verify information on social networks. 

4. Blog Post this week. The main online sources for your topic. Write a sentence or two about why each of the sources you cite is useful, what particularly helps us understand more about the topic.
Also:
Leo Prieto video. His comments start at about the 1:40 mark. 
30 years of music in 30 seconds



Blog post 3, due Friday Sept. 29: Main online sources and references for your blog topic

Each member of your team will write a blog post that lists at least five online sources that you use for researching your topic, and why you consider this source useful, relevant, inspiring, and so forth. Try not to duplicate all the same sources other team members use. Each team member should look for some different sources. (Some duplication is inevitable.

Blog post 4, due Friday Oct. 6: Profile a prominent figure in the area of your topic

Each team member of the team will profile a different person who is prominent in the field. (It could be a persona; that is a person who adopts a pseudonym. "Prominent" is a relative term; the person should have some kind of a reputation in the field, either positive or negative.

Blog post 5, due Friday Oct. 13: How social media cover the topic

Each team member will search social media for people and organizations that regularly post material about the team's topic. Identify the ones that are most useful and interesting to you and write a few sentences on why each of them is relevant to your topic. Search using hashtags or other indicators to help find material.

Blog post 6, due Friday Oct. 20: The best material posted on your topic in the past 12 months

Each member of the team will list several examples of what they think was the best work on the blog's topic in the past 6 months, and why you chose them.

Blog post 7, due Friday Oct. 27: Collect all 6 of your links, and reflect on blogging

Each member of the team will put links to all six of their blog posts on one blog entry and then write about their experience of blogging.

Wednesday, September 20, 2017

Week 4, Exercise 4, hypertext design and navigability

Readings for class of Sept. 27.

All of the readings are about hypertext links, which are the soul of the Internet. 
  1. Erica Negritypologies and usage of hypertextual links. Some best practices are illustrated. 
  2. Mindy McAdams, 10 rules for creating links
  3. Moz, External Links, Best Practices for SEO (Search Engine Optimization). Search Engine Optimization means making your blog or website "findable" by Google, Yahoo, and other search engines. The higher your content rises in search-engine results, the more traffic you will get. 

Optional reading

How should you view failure? In media startups, there is good, fast, and cheap. You get to pick two. The Virtue of Being a Failure, By David Cohn, founder of Spot.us and Circa.

Exercise 4, Hypertext design and navigability
1. Work in pairs. Two people (no groups of 3, please). Download or copy the form for analyzing a website or app.

2. Choose a website or app that you enjoy using or that interests you. (Not the big ones like Facebook, Google, Snapchat, etc.). If you don’t know what to pick, I have suggested some on the form.

3. Give a rating of 1-5 to each of the characteristics of usability, navigability, and transparency. 

5-excellent, 4-very good, 3-good, 2-fair, 1-poor.  And write brief comment on each. 

4. Upload your responses to ADI, Exercise 4.



Blog post 3, due Friday Sept. 29: Main online sources and references for your blog topic

Each member of your team will write a blog post that lists at least five online sources that you use for researching your topic, and why you consider this source useful, relevant, inspiring, and so forth. Try not to duplicate all the same sources other team members use. Each team member should look for some different sources. (Some duplication is inevitable.

Blog post 4, due Friday Oct. 6: Profile a prominent figure in the area of your topic

Each team member of the team will profile a different person who is prominent in the field. (It could be a persona; that is a person who adopts a pseudonym. "Prominent" is a relative term; the person should have some kind of a reputation in the field, either positive or negative.

Blog post 5, due Friday Oct. 13: How social media cover the topic

Each team member will search social media for people and organizations that regularly post material about the team's topic. Identify the ones that are most useful and interesting to you and write a few sentences on why each of them is relevant to your topic. Search using hashtags or other indicators to help find material. 

Blog post 6, due Friday Oct. 20: The best material posted on your topic in the past 12 months

Each member of the team will list several examples of what they think was the best work on the blog's topic in the past 6 months, and why you chose them.

Blog post 7, due Friday Oct. 27: Collect all 6 of your links, and reflect on blogging

Each member of the team will put links to all six of their blog posts on one blog entry and then write about their experience of blogging.



Wednesday, September 13, 2017

Week 3 Readings and Exercise 3, Interactivity

Read 

▪   Shedroff, Nathan, Information interaction design: A unified field theory of design, 1994 Available in Pdf on ADI, in the Contents section.

Exercise 3

Exercise 3: Research and analysis of different forms of interactivity (work in pairs).

1. Download this document https://docs.google.com/document/d/10HSh8VHfRp9kupgOv3wpkC5Yj4x9BzJgeX8Sz0v5tfg/edit
and share the document with your partner.

2. Fill out the form, using Shedroff's definitions of each different type of activity as your guide. Include a comment on why you chose each example. (This powerpoint will help guide you with examples of each of the types of interactivity.)

3. It is best if you have 18 different examples: that is, don't use Facebook as an example for each of the six different types of social media interactivity, although you could. Don't use Google as an example for all six types of web activity, although you could. Find others.

4. Upload the completed form to ADI in Exercise 3. Due Thursday Sept. 21.

Blog post 2, due Friday Sept. 22: A relevant case study

Each member of your team should research and write about a an event, a place, a thing, a controversy, a historical period, or some other topic related to the topic of the blog. If your blog topic were, for example, photography, maybe you would write about photo coverage of an event, or a particular type of new technology in the field, or a recent event in the field that was notable, or about a new product, or a relevant historical moment, or something else related.

Blog post 3, due Friday Sept. 29: Main online sources and references for your blog topic

Each member of your team will write a blog post that lists at least five online sources that you use for researching your topic, and why you consider this source useful, relevant, inspiring, and so forth. Try not to duplicate all the same sources other team members use. Each team member should look for some different sources. (Some duplication is inevitable.

Blog post 4, due Friday Oct. 6: Profile a prominent figure in the area of your topic

Each team member of the team will profile a different person who is prominent in the field. (It could be a persona; that is a person who adopts a pseudonym. "Prominent" is a relative term; the person should have some kind of a reputation in the field, either positive or negative.

Blog post 5, due Friday Oct. 13: How social media cover the topic

Each team member will search social media for people and organizations that regularly post material about the team's topic. Identify the ones that are most useful and interesting to you and write a few sentences on why each of them is relevant to your topic. Search using hashtags or other indicators to help find material. 

Blog post 6, due Friday Oct. 20: The best material posted on your topic in the past 12 months

Each member of the team will list several examples of what they think was the best work on the blog's topic in the past 6 months, and why you chose them.

Blog post 7, due Friday Oct. 27: Collect all 6 of your links, and reflect on blogging

Each member of the team will put links to all six of their blog posts on one blog entry and then write about their experience of blogging.