Updated: Links to all of the blogs

Be sure to check out what your classmates are doing. 

Cinematologists: movies and film industry

Feminism around the world: feminism

Film Insider: stories from inside movies and series

Mental health check: lifestyle and mental health

Milkyway: space and stars

Multicom Music: music

Navarra Esports: gaming

One ticket, one story: traveling

Traveling with EVC: tourism and travel

Pata de chucho: tourism and travel

What a trip: travel, food, and culture

Oct. 6, Session 5, Emerging media forms: podcasts, video blogs, short form video (TikTok)

 Read: The Voice is mightier than the pen: podcast power

The easiest way to make a podcast (from Anchor) 

How publishers are growing their audience with TikTok

Optional:

News podcasts and the opportunities for publishers 

Exercise 5, due Friday Oct. 9
1. Work in groups of maximum 4 people. It can be any 2, 3 or 4 people.

2. You are going to create a multimedia presentation of an event, a company, or a product in at least 15 slides or pages, using online or offline platforms such as  Google Slides, Prezi, Powerpoint, Keynote, or another format.

3. The presentation must include texts, videos and images and must include at least 15 slides/pages. Depending on your topic, it might be a good idea to include a Google Map, a Timetoast.com timeline, a graphic, a gif with gifmaker.me, or a graphic with excel or infogr.am, ease.ly, datawrapper or piktochart.com. Some of you might want to work on creating one of these multimedia elements.

Other tools: Timeline, Story Map, Juxtapose.

4. Elements to include in your presentation.

History, foundation

Key people, bios

Background

Relevant statistics 

Sources

Social media presence

Target market

5. Once the presentation is finished, Post your work -- either the link or the slides -- in Exercise 5 in ADI along with the names of the authors.

Blog post 5, finish by Friday Oct. 9: The best material posted on your topic in the past 12 months

Each member of the team will list several examples of what they think was the best work on your topic in the past 6 months, and why you chose them.

Blog post 6, finish by Friday Oct. 16: Collect all 5 of your links, and reflect on blogging

Each member of the team will put links to all five of their blog posts on one blog entry and then write about their experience of blogging. UPLOAD THE LINK TO YOUR FINAL BLOG POST TO EXERCISE 6, IN ADI.

Sept. 29 Homework, Session 4: Marketing strategies in social media, plus misinformation, disinformation

Homework for Sept. 29

• Watch this 3-minute video promoting Chipotle's organic methods  
• Watch this satirical video of Chipotle's Scarecrow by Funny or Die, The Honest Scarecrow  
• Read this excellent critique of the Chipotle "The Scarecrow" campaign by the New Yorker. 
• Read Claire Wardle's Fake News, it's complicated.
  

Chipotle's The Scarecrow was a campaign that was on YouTube, to promote a smartphone videogame that helped promote this restaurant chain. (The company later removed the video from YouTube but you can watch it on Vimeo above.)

The Scarecrow video game has also been removed from the app store.

This graphic about the 7 types of mis- and disinformation is in Claire Wardle's article.

Click to enlarge graphic.

Exercise 4, due Friday Oct. 2

1. Work in pairs.  

2. Download this form as an .xls spreadsheet. Fill out the form with information you research about the online presence and social media strategy of a company/organization/event/association/public figure of your choice.

3. Save your document. Upload it as a spreadsheet (not a PDF) to Exercise 4 in ADI. It is due Friday Oct. 2.

Blog post 4, finish by Friday Oct. 2: How social media cover the topic

Each team member will search social media for people and organizations that regularly post material about the team's topic. Identify the ones that are most useful and interesting to you and write a few sentences on why each of them is relevant to your topic. Search using hashtags or other indicators to help find material. 

Blog post 5, finish by Friday Oct. 9: The best material posted on your topic in the past 12 months

Each member of the team will list several examples of what they think was the best work on your topic in the past 6 months, and why you chose them.

Blog post 6, finish by Friday Oct. 16: Collect all 5 of your links, and reflect on blogging

Each member of the team will put links to all five of their blog posts on one blog entry and then write about their experience of blogging.

Sept. 22 Homework Session 3, Theory and Practice of Interactivity

 Read 

▪   Shedroff, Nathan, Information interaction design: A unified field theory of design. Available in Pdf on ADI, in the Contents section. (This is a challenging text. Read it without distractions.)

Exercise 3

Exercise 3: Research and analysis of different forms of interactivity (work in pairs).

1. Download this document and share the document with your partner.

2. Fill out the form, using Shedroff's definitions of each different type of activity as your guide. Include a comment on why you chose each example. (This powerpoint will help guide you with examples of each of the types of interactivity.)

3. It is best if you have 18 different examples: that is, don't use Facebook as an example for each of the six different types of social media interactivity, although you could. Don't use Google as an example for all six types of web activity, although you could. Find others.

4. Upload the completed form to ADI in Exercise 3. Due Friday Sept. 25.

Blog post 3, finish by Friday 25: Profile a prominent figure in the area of your topic

Each team member of the team will profile a different person who is prominent in the field. (It could be a persona; that is a person who adopts a pseudonym. "Prominent" is a relative term; the person should have some kind of a reputation in the field, either positive or negative.

Blog post 4, finish by Friday Oct. 2: How social media cover the topic

Each team member will search social media for people and organizations that regularly post material about the team's topic. Identify the ones that are most useful and interesting to you and write a few sentences on why each of them is relevant to your topic. Search using hashtags or other indicators to help find material. 

Blog post 5, finish by Friday Oct. 9: The best material posted on your topic in the past 12 months

Each member of the team will list several examples of what they think was the best work on your topic in the past 6 months, and why you chose them.

Blog post 6, finish by Friday Oct. 16: Collect all 5 of your links, and reflect on blogging

Each member of the team will put links to all five of their blog posts on one blog entry and then write about their experience of blogging.

Sept. 15 Homework Session 2: The linking economy, hypertext design, usage, navigability.

 Readings for class of Sept. 15.

All of the readings are about hypertext links, which are the soul of the Internet. 

1. Erica Negri, typologies and usage of hypertextual links. Some best practices are illustrated. 
2. Mindy McAdams, 10 rules for creating links
3. Here are some navigation maps for websites that show how hyperlinks can be used to organize information.
4. Moz, External Links, Best Practices for SEO (Search Engine Optimization). Search Engine Optimization means making your blog or website "findable" by Google, Yahoo, and other search engines. The higher your content rises in search-engine results, the more traffic you will get. 
5. Here is a tutorial I prepared on how to embed hyptertext links.
   
6. Prof. Ramón Salaverría of UNAV explains some best practices with hypertext (links), in Spanish.

Exercise 2 [not 4-my mistake], Hypertext design and navigability
1. Work in pairs. Two people (no groups of 3, please). Download or copy the form for analyzing a website or app.

2. Choose a website or app that you enjoy using or that interests you. (Not the big ones like Facebook, Google, Snapchat, etc.). If you don’t know what to pick, I have suggested some on the form.

3. Give a rating of 1-5 to each of the characteristics of usability, navigability, and transparency. 

5-excellent, 4-very good, 3-good, 2-fair, 1-poor.  And write brief comment on each. 

4. Upload your responses to ADI, Exercise 2.

Blog post 2, finish by Friday Sept. 18: Main online sources and references for your blog topic

Each member of your blog team will write a blog post that lists at least five online sources that you use for researching your topic, and why you consider each source useful, relevant, inspiring, and so forth. Try not to duplicate all the same sources other team members use. Each team member should look for some different sources. (Some duplication is inevitable.)

Blog post 3, finish by Friday 25: Profile a prominent figure in the area of your topic

Each team member of the team will profile a different person who is prominent in the field. (It could be a persona; that is a person who adopts a pseudonym. "Prominent" is a relative term; the person should have some kind of a reputation in the field, either positive or negative.

Blog post 4, finish by Friday Oct. 2: How social media cover the topic

Each team member will search social media for people and organizations that regularly post material about the team's topic. Identify the ones that are most useful and interesting to you and write a few sentences on why each of them is relevant to your topic. Search using hashtags or other indicators to help find material. 

Blog post 5, finish by Friday Oct. 9: The best material posted on your topic in the past 12 months

Each member of the team will list several examples of what they think was the best work on your topic in the past 6 months, and why you chose them.

Blog post 6, finish by Friday Oct. 16: Collect all 5 of your links, and reflect on blogging

Each member of the team will put links to all five of their blog posts on one blog entry and then write about their experience of blogging.

Sept. 8, Session 1 homework: The tools of self-publication, blogs, social media

• Orihuela, José Luis (2003), eCommunication: The 10 Paradigms of Media in the Digital Age, 2003 http://www.slideshare.net/jlori/orihuela-cost-paper 
• Orihuela, José Luis (2009), What blogs are and how to stop mistaking them for something else, http://www.ecuaderno.com/what-blogs-are-and-how-to-stop-mistaking-them-for-something-else/
• Rebecca Blood, 10 Tips for a better blog 
  

 Optional reading: 

Professors of the Book, Students of the Smartphone

Practical classes, Sept. 8 and 9

Group 1 will meet each Tuesday at 3:30-4:45 p.m. in Room 1560 of FCOM. 

Group 2 will meet each Wednesday,  3:30-4:45 p.m. in the Multimedia Room of FCOM.

Group 3 will meet remotely each Wednesday,  3:30-4:45 p.m. Prof. Lus Gárate will work with these students after presenting the weekly exercise to the students who are present. 

Students will only need to attend one practical class a week. You can change groups during the first few weeks of the course.