Dear Students,
Overall, you did well on the exam, with an average score of 7.5 and a median (half were higher, half lower) of 8.0. What follows are the questions and then a student answer that I thought was very good. However, this was not the only way the question could have been answered.
This exercise was designed to give you the
time (almost a week) to synthesize and summarize your thoughts into a
concise, well crafted answer with specific examples within the limit of
900 characters. Students lost points for not providing specific
examples.
Q1. The old media monopoly has ended. New digital media have arrived. What are five ways that the consumer experience of digital media is different from a printed newspaper? Your answer should not exceed 900 characters (about 150 words).
One student's answer:
Amount
of information: print media are more limited in size than digital
media, so the selection of topics must be precise and the writing
concise.
Information speed: Digital media are much faster than the
printed press, information goes at an almost immediate speed, while
print media has a slower process.
Information quality: A consumer may
perceive the printed press as more precise or detailed, since the high
speeds faced by digital media mean that they lose precision and depth.
Interaction:
The digital press has hyperlinks, multimedia content, and the
possibility for users to give their feedback through comments or
reactions.
Dependence on the network: It is not a disadvantage, but a
reality, the consumer of digital media needs the help of the Internet
to access the information they want. In the case of the printed press,
this dependence does not happen.
